Meaningful Made Beautifully.


I’m Vasili Gavre, a creative director inspired by data driven insights and crafting conceptual executions from branded content to experiential. 

I am always open to new and interesting opportunities, so say hello!

Name *



I want to grab your attention, make you laugh or cry.


Engage by providing value not interruption.
Become a destination and trusted source. 


Provoke you to see, hear and think in new ways.


Challenge bias echoes and open minds.
Make stories, don't just tell them.


Learn something, make better decisions and enjoy the journey.


A long story made short


Born and raised in the city of San Francisco, I was surrounded by a uniquely progressive and creative culture. Both my parents are visual artists and my sister is an aerialist in the circus. This creative foundation has enabled me to think conceptually while developing the requisite skills to execute ideas.

As a visual thinker and creator, who writes, I am able to lead and collaborate across teams effectively. My extensive international leadership experience in North America, Brazil, Benelux and Asia has deepened my cultural insights and global creative approach. I consider my clients partners - a process that has meant greater trust, understanding and success in attaining shared objectives.

My diverse experience and technical skills, has given rise to an unorthodox yet effective creative approach. Strategy can inspire me as much as wordplay and visual metaphors because I can see and make connections others may overlook.


Ideas can come from anywhere but a good process can make everything better. 



Do Your Homework.

From data and research to strategy and best practices we must use the best tools the right way to help inform authentic cultural insights.


Step 2

Set Your Mind Free.

Generate as many ideas as possible then build up and break down the best which meet the objectives.


Step 3

Make it matter, make it beautiful.

Produce with clear intentions, keep it simple and make it meaningful.



An incomplete manifesto.


Be nice and say hello.


Stay curious and ask why.


Be fluid and collaborate.


Don’t be afraid to stand up for what you believe.


Create and contribute to social commentaries which push culture forward.


Do something because you like it not because it will be liked.


Audiences are the client, everyone else is in service to them.


Never stop learning new tools and adapting.


Who you work for is not as important as the work you do.


Have compassion, patience and listen to others.


People follow ideas not attributes.


Money is a byproduct not a goal.


A few of my favorite things.

An incomplete list of remembering and discovering.



Marcel Duchamp

Marcel Duchamp

A French-American painter, sculptor, chess player and writer whose work is associated with Cubism, conceptual art and Dada.

Maurizio Cattelan

Maurizio Cattelan

An Italian artist known for his satirical sculptures. Check out La Nona Ora and watch Be Right Back.

Piero Manzoni

Piero Manzoni

An Italian artist best known for his ironic approach to avant-garde art.

Ai Weiwei

Ai Weiwei

A Chinese contemporary artist and activist who is openly critical of the Chinese Government's stance on democracy and human rights. 



An anonymous England-based graffiti artist, political activist and film director of unverified identity. Watch Exit Through The Gift Shop.


James Baldwin

James Baldwin

An American writer and social critic. Read Giovanni's Room and watch I am Not Your Negro.

Roxane Gay

Roxane gay

An incredibly brave, honest and authentic writer.  Go see her speak and read her book Bad Feminist.

Seth Godin

Seth Godin

An American author, entrepreneur, marketer, and public speaker. Read Tribes and go hear him speak, then say hi to him.

Christopher Hitchens

Christopher hitchens

An Anglo-American author, columnist, essayist, orator, religious and literary critic, social critic, and journalist. Read God Is Not Great: How Religion Poisons Everything.

Rebecca Solnit

Rebecca Solnit

An American write who writes on a variety of subjects, including the environment, politics, place, and art. Read Men Explain Things To Me.


Youtube: Vox, i-D, Colors, Cut, Nowness, Red Bull Music Academy, This Exists, Vsauce
Some video which allow embedding:

A R Rahman 'Urvashi Urvashi'

Gene Kelly Summer Stock Dance

VITAS - Седьмой элемент 

Miike Snow 'Genghis Khan' Directed By Ninian Doff 

The Blaze 'Territory'

Tommy Cash 'Winaloto'

AlunaGeorge 'I'm In Control'

Skepta 'No Security'

Bob Fosse 'All That Jazz' (Opening Scene)

Sidney Lumet ' Network' (monologue)

Could vaporwave be the future of music? | This Exists

Have #Brands™ Become Mythological? | Idea Channel

A Rabbi, a Priest and an Atheist Smoke Weed Together

Michael K. Williams - Typecast?

Elle Fanning Fan Fantasy

Jean-Luc Godard  'Bande à part' 

Klaus Nomi 'Lighting Strikes'

Tim Burton 'Beetlejuice'

A Fistful Of Wolves

Lernert & Sander 'Last Season'

Incredible Machines


RÜFÜS 'Desert Night'



Pretty much everything Criterion Collection releases is amazing and The Story of Film: An Odyssey is a great primer.


The Seventh Seal 

written and directed by Ingmar Bergman


directed by Alfred Hitchcock


directed by Andrei Tarkovsky

La Dolce Vita

directed and co-written by Federico Fellini

À bout de souffle

written and directed by Jean-Luc Goddard


directed by Michael Curtiz

Star Wars

written and directed by George Lucas


Martin Munkácsi

Martin Parr

Tim Walker


Pierpaolo Ferrari

Ren Hang



It's a TV Channel

Black Mirror

Channel 4

The IT Crowd

Channel 4

Black Books

Channel 4

Last Week Tonight




Stranger Things





The Clash

Roy Orbison

The Talking Heads

Luigi Boccherini

Music Supervision Playlist - updated constantly.
TIP: Sort date modified & Subscribe.

Are we in control of our decisions? | Dan Ariely

Perspective is everything | Rory Sutherland:

How to get your ideas to spread | Seth Godin

How great leader inspire action | Simon Sinek


These make great bedtime stories and morning motivation.


Hidden Brain

The Hidden Brain project helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.


How I Built This

How I Built This is a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the founders of some of the world's best known companies and brands.


Wait Wait... Don't Tell Me!

Wait Wait... Don't Tell Me! is NPR's weekly hour-long quiz program. Each week on the radio you can test your knowledge against some of the best and brightest in the news and entertainment world while figuring out what's real news and what's made up.


99% Invisible 

T99% Invisible is about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.


The Moth

Moth shows are renowned for the great range of human experience they showcase. Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Since each story is true and every voice authentic, the shows dance between documentary and theater, creating a unique, intimate, and often enlightening experience for the audience.


Science Friday

Covering the outer reaches of space to the tiniest microbes in our bodies, Science Friday is the source for entertaining and educational stories about science, technology, and other cool stuff.



Kein Magazine

Kein Magazine is an Istanbul based online magazine which combines high quality blend of art, fashion, music as well as politics with a unique perspective.


The Tax Collection

The TAX Collection is a multi modal creative platform aimed at revolutionizing the way popular culture interacts within producer-consumer, artist-audience, and creator-user relationships.


Subway Creatures

What rides beneath.  The site was started based around the underground scene of NYC but soon branched out to the likes of current events, weird/strange news stories, and much more.


For more ideas and inspiration.