I’m Vasili Gavre, a creative director inspired by data driven insights and crafting conceptual executions from branded content to experiential.
I am always open to new and interesting opportunities, so say hello!
Partners
I want to grab your attention, make you laugh or cry.
Engage by providing value not interruption.
Become a destination and trusted source.
Provoke you to see, hear and think in new ways.
Challenge bias echoes and open minds.
Make stories, don't just tell them.
Learn something, make better decisions and enjoy the journey.
A long story made short
Born and raised in the city of San Francisco, I was surrounded by a uniquely progressive and creative culture. Both my parents are visual artists and my sister is an aerialist in the circus. This creative foundation has enabled me to think conceptually while developing the requisite skills to execute ideas.
As a visual thinker and creator, who writes, I am able to lead and collaborate across teams effectively. My extensive international leadership experience in North America, Brazil, Benelux and Asia has deepened my cultural insights and global creative approach. I consider my clients partners - a process that has meant greater trust, understanding and success in attaining shared objectives.
My diverse experience and technical skills, has given rise to an unorthodox yet effective creative approach. Strategy can inspire me as much as wordplay and visual metaphors because I can see and make connections others may overlook.
PROCESS
Ideas can come from anywhere but a good process can make everything better.
STEP 1
Do Your Homework.
From data and research to strategy and best practices we must use the best tools the right way to help inform authentic cultural insights.
Step 2
Set Your Mind Free.
Generate as many ideas as possible then build up and break down the best which meet the objectives.
Step 3
Make it matter, make it beautiful.
Produce with clear intentions, keep it simple and make it meaningful.
Principles
An incomplete manifesto.
1
Be nice and say hello.
2
Stay curious and ask why.
3
Be fluid and collaborate.
4
Don’t be afraid to stand up for what you believe.
5
Create and contribute to social commentaries which push culture forward.
6
Do something because you like it not because it will be liked.
7
Audiences are the client, everyone else is in service to them.
8
Never stop learning new tools and adapting.
9
Who you work for is not as important as the work you do.
10
Have compassion, patience and listen to others.
11
People follow ideas not attributes.
12
Money is a byproduct not a goal.
A few of my favorite things.
An incomplete list of remembering and discovering.
ARTISTS
Marcel Duchamp
Marcel Duchamp
A French-American painter, sculptor, chess player and writer whose work is associated with Cubism, conceptual art and Dada.
Maurizio Cattelan
Maurizio Cattelan
An Italian artist known for his satirical sculptures. Check out La Nona Ora and watch Be Right Back.
Piero Manzoni
Piero Manzoni
An Italian artist best known for his ironic approach to avant-garde art.
Ai Weiwei
Ai Weiwei
A Chinese contemporary artist and activist who is openly critical of the Chinese Government's stance on democracy and human rights.
Banksy
Banksy
An anonymous England-based graffiti artist, political activist and film director of unverified identity. Watch Exit Through The Gift Shop.
And Barbra Kruger, Nancy Fouts, Alison Jackson, Pedro Reyes, Barrison Sisters . . .
AUTHORS
James Baldwin
James Baldwin
An American writer and social critic. Read Giovanni's Room and watch I am Not Your Negro.
Roxane Gay
Roxane gay
An incredibly brave, honest and authentic writer. Go see her speak and read her book Bad Feminist.
Seth Godin
Seth Godin
An American author, entrepreneur, marketer, and public speaker. Read Tribes and go hear him speak, then say hi to him.
Christopher Hitchens
Christopher hitchens
An Anglo-American author, columnist, essayist, orator, religious and literary critic, social critic, and journalist. Read God Is Not Great: How Religion Poisons Everything.
Rebecca Solnit
Rebecca Solnit
An American write who writes on a variety of subjects, including the environment, politics, place, and art. Read Men Explain Things To Me.
And Guy Kawasaki, Bill Bryson, Richard Dawkins, Thich Nhat Hanh . . .
FILMS
The Criterion Collection and The Story of Film provide a pretty good foundation.
Holy Mountain
written and directed by Alejandro Jodorowsky
The Discreet Charm of the Bourgeoisie
written and directed by Luis Bunuel.
Solaris
directed by Andrei Tarkovsky
La Dolce Vita
directed and co-written by Federico Fellini
The Seventh Seal
written and directed by Ingmar Bergman
À bout de souffle
written and directed by Jean-Luc Goddard
A Pigeon Sat on a Branch Reflecting on Existence
written and directed by Roy Andersson
Casablanca
directed by Michael Curtiz
Star Wars
written and directed by George Lucas
PHOTOGRAPHERS
Martin Munkácsi
Martin Parr
Tim Walker
Weegee
Pierpaolo Ferrari
Ren Hang
THE INTERNET OF THINGS
Youtube: Vox, i-D, Colors, Cut, Nowness, Red Bull Music Academy, This Exists, Vsauce,
Some video which allow embedding:
A R Rahman 'Urvashi Urvashi'
Gene Kelly Summer Stock Dance
VITAS - Седьмой элемент
Miike Snow 'Genghis Khan' Directed By Ninian Doff
The Blaze 'Territory'
Tommy Cash 'Winaloto'
AlunaGeorge 'I'm In Control'
Skepta 'No Security'
Bob Fosse 'All That Jazz' (Opening Scene)
Sidney Lumet ' Network' (monologue)
Could vaporwave be the future of music? | This Exists
Have #Brands™ Become Mythological? | Idea Channel
A Rabbi, a Priest and an Atheist Smoke Weed Together
Michael K. Williams - Typecast?
Elle Fanning Fan Fantasy
Jean-Luc Godard 'Bande à part'
Klaus Nomi 'Lighting Strikes'
Tim Burton 'Beetlejuice'
A Fistful Of Wolves
Lernert & Sander 'Last Season'
Incredible Machines
Scratch-N-Sniff
RÜFÜS 'Desert Night'
TELEVISION
Viceland
It's a TV Channel
Black Mirror
Channel 4
The IT Crowd
Channel 4
Black Books
Channel 4
Last Week Tonight
HBO
Insecure
HBO
Stranger Things
Netflix
TED Talks
Are we in control of our decisions? | Dan Ariely
Perspective is everything | Rory Sutherland:
How to get your ideas to spread | Seth Godin
How great leader inspire action | Simon Sinek
PODCASTS
These make great bedtime stories and morning motivation.
Hidden Brain
The Hidden Brain project helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.
How I Built This
How I Built This is a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the founders of some of the world's best known companies and brands.
Wait Wait... Don't Tell Me!
Wait Wait... Don't Tell Me! is NPR's weekly hour-long quiz program. Each week on the radio you can test your knowledge against some of the best and brightest in the news and entertainment world while figuring out what's real news and what's made up.
99% Invisible
T99% Invisible is about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.
The Moth
Moth shows are renowned for the great range of human experience they showcase. Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Since each story is true and every voice authentic, the shows dance between documentary and theater, creating a unique, intimate, and often enlightening experience for the audience.
Science Friday
Covering the outer reaches of space to the tiniest microbes in our bodies, Science Friday is the source for entertaining and educational stories about science, technology, and other cool stuff.
MUSIC
2Pac
Kraftwerk
The Clash
Roy Orbison
The Talking Heads
Luigi Boccherini
Music Supervision Playlist - updated constantly.
TIP: Sort date modified & Subscribe.
Kein Magazine
Kein Magazine is an Istanbul based online magazine which combines high quality blend of art, fashion, music as well as politics with a unique perspective.
The Tax Collection
The TAX Collection is a multi modal creative platform aimed at revolutionizing the way popular culture interacts within producer-consumer, artist-audience, and creator-user relationships.
Subway Creatures
What rides beneath. The site was started based around the underground scene of NYC but soon branched out to the likes of current events, weird/strange news stories, and much more.