I’m Vasili Gavre, a creative director inspired by data driven insights and crafting conceptual executions from branded content to experiential.
I am always open to new and interesting opportunities, so say hello!
I want to grab your attention, make you laugh or cry.
Engage by providing value not interruption.
Become a destination and trusted source.
Provoke you to see, hear and think in new ways.
Challenge bias echoes and open minds.
Make stories, don't just tell them.
Learn something, make better decisions and enjoy the journey.
A long story made short
Born and raised in the city of San Francisco, I was surrounded by a uniquely progressive and creative culture. Both my parents are visual artists and my sister is an aerialist in the circus. This creative foundation has enabled me to think conceptually while developing the requisite skills to execute ideas.
As a visual thinker and creator, who writes, I am able to lead and collaborate across teams effectively. My extensive international leadership experience in North America, Brazil, Benelux and Asia has deepened my cultural insights and global creative approach. I consider my clients partners - a process that has meant greater trust, understanding and success in attaining shared objectives.
My diverse experience and technical skills, has given rise to an unorthodox yet effective creative approach. Strategy can inspire me as much as wordplay and visual metaphors because I can see and make connections others may overlook.
Ideas can come from anywhere but a good process can make everything better.
Do Your Homework.
From data and research to strategy and best practices we must use the best tools the right way to help inform authentic cultural insights.
Set Your Mind Free.
Generate as many ideas as possible then build up and break down the best which meet the objectives.
Make it matter, make it beautiful.
Produce with clear intentions, keep it simple and make it meaningful.
An incomplete manifesto.
Be nice and say hello.
Stay curious and ask why.
Be fluid and collaborate.
Don’t be afraid to stand up for what you believe.
Create and contribute to social commentaries which push culture forward.
Do something because you like it not because it will be liked.
Audiences are the client, everyone else is in service to them.
Never stop learning new tools and adapting.
Who you work for is not as important as the work you do.
Have compassion, patience and listen to others.
People follow ideas not attributes.
Money is a byproduct not a goal.
A few of my favorite things.
An incomplete list of remembering and discovering.
A French-American painter, sculptor, chess player and writer whose work is associated with Cubism, conceptual art and Dada.
A Chinese contemporary artist and activist who is openly critical of the Chinese Government's stance on democracy and human rights.
Music Supervision Playlist - updated constantly.
TIP: Sort date modified & Subscribe.
These make great bedtime stories and morning motivation.
The Hidden Brain project helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.
How I Built This
How I Built This is a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the founders of some of the world's best known companies and brands.
Wait Wait... Don't Tell Me!
Wait Wait... Don't Tell Me! is NPR's weekly hour-long quiz program. Each week on the radio you can test your knowledge against some of the best and brightest in the news and entertainment world while figuring out what's real news and what's made up.
T99% Invisible is about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.
Moth shows are renowned for the great range of human experience they showcase. Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Since each story is true and every voice authentic, the shows dance between documentary and theater, creating a unique, intimate, and often enlightening experience for the audience.
Covering the outer reaches of space to the tiniest microbes in our bodies, Science Friday is the source for entertaining and educational stories about science, technology, and other cool stuff.
I find it so disrespectful when curators don't tag the original artist or publisher.
Kein Magazine is an Istanbul based online magazine which combines high quality blend of art, fashion, music as well as politics with a unique perspective.
The TAX Collection is a multi modal creative platform aimed at revolutionizing the way popular culture interacts within producer-consumer, artist-audience, and creator-user relationships.